Best Practice Report

Steer Your Customers' Insurance Journeys With Benchmarks

November 2nd, 2018
With contributors:
Peter Wannemacher , Benjamin Ensor , Piers Conway , Sam Bartlett


Digital touchpoints must constantly evolve to reflect how consumers and small businesses research, buy, and use insurance. Digital insurance strategy leaders need to deploy digital services that result in loyal customers and drive revenue. This report details how digital insurance teams can apply Forrester's Industry Wave™ benchmark methodology to assess how well their firms' digital touchpoints help the business win, serve, and retain customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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