Best Practice Report

Strategic Planning: The Role of the Healthcare CMO

January 1st, 2018


CMOs have an obligation to lead cross-functional change that will enable organizational success. The strategic planning process is an opportunity for CMOs to increase marketing’s business contribution. CMOs must come to strategic planning meetings with fact-based insights to drive critical discussions and outcomes.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.