Summary
To meet consumers’ increasing expectations of digital interactions with brands, content management systems (CMSes) orchestrate digital experiences by aggregating and delivering the right content for customer engagement and conversions. CMS vendors are constantly improving content authoring, aggregation, orchestration, and API experience delivery capabilities to drive next-generation digital business performance. This report helps leaders advance their business strategies by understanding how a CMS converts business value, its technology capabilities, and its emerging features. Additionally, it guides leaders on conducting a value-based analysis before shortlisting vendors.
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