Best Practice Report

Structure And Focus Your Product Management Team For Innovation And Growth

The Product Management Organization

 and  four contributors
Jan 11, 2024

Summary

Although product management has evolved over the years, its key goal — ensuring offerings deliver customer and business value — has not changed. Enterprises must employ a variety of product management roles that work together to successfully develop, launch, and grow products. Too often, however, organizations are confused about what roles they need and how they differ. In this report, we define the spectrum of product management roles, common titles, and the best-practice responsibilities and reporting relationships of each role.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).