Vision Report

Succeeding With An Increasingly Bifurcated Channel Requires Advanced Automation

Automate Manual Processes And Adopt Human-Centric Approaches To Drive Channel Scale

Jay McBain
 and  three contributors
Oct 09, 2019

Summary

Channel professionals talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone. This report describes the basic automation technologies that channel professionals need to apply in order to get their front- and back-end systems to a future-ready state.

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