Trends Report

Succession Planning: Map Your Post-Website Future

Speed And Digital Experience Excellence Can Coexist

May 26th, 2023
Julie Ask, null
Julie Ask
With contributors:
Fiona Swerdlow , Betsy Summers , Katy Tynan , Gabrielle Raymond

Summary

Tensions are mounting inside organizations as the next generation of digital touchpoints and experiences vie for resources, competing with the currently dominant website and mobile app. The future landscape will be far more complex and less concentrated. Enterprises will need to create a set of shared principles, infrastructure, data, and governance as the guardrails — yet simultaneously give product or channel owners the autonomy to act. This report illustrates how digital executives are handling today’s challenges, and it outlines the categories of competencies that firms must build.

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