Vision Report

Superconnectors: Your Channel To The Channel

Find And Leverage Community Leaders And Influencers To Build Your New Partner Ecosystem

October 25th, 2018
With contributors:
Caroline Robertson , Jacob Basseches , Kara Hartig

Summary

B2B channel and marketing leaders are struggling to find ways to expand recruitment across many new partner types without making significant investments. Superconnectors provide a gateway to diverse partner ecosystems and play a key role in guiding vendors to maximize their visibility and influence in front of these new channels. This report will help B2B marketing leaders leverage superconnectors and diverse channel communities for access to and influence on new verticals, buyers, segments, solutions, and geographies.

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This report is available for individual purchase ($1495).

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