Summary
B2B channel and marketing leaders are struggling to find ways to expand recruitment across many new partner types without making significant investments. Superconnectors provide a gateway to diverse partner ecosystems and play a key role in guiding vendors to maximize their visibility and influence in front of these new channels. This report will help B2B marketing leaders leverage superconnectors and diverse channel communities for access to and influence on new verticals, buyers, segments, solutions, and geographies.
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