Trends Report

Sustain A Digital Culture

July 21st, 2016
Jacob Morgan, null
Jacob Morgan
With contributors:
Martin Gill , Aurelie L'Hostis , Alex Causey , Nicole Lesperance


To create a sustainable digital culture, eBusiness leaders must embed digital skills, knowledge, processes, and technologies within their firms and must reinforce and adapt the culture as the world around them continues to evolve. This means embracing agility and learning to be truly cross-functional. This report examines some of the strategies that digital business executives employ to digitize business strategy from within their area of accountability and the ways they are making customer insight and agility core to their continuous improvement. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new ideas and data.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.