SVM Professionals Can Play A Greater Role In Videoconferencing Strategy

Although the videoconferencing market has existed for more than 20 years, several trends indicate that the market is at an inflection point. Across the marketplace, leading videoconferencing vendors are investing heavily in their communication and collaboration suites as the next evolution of their unified communications (UC) offerings. At the same time, quality improvements have been added just as corporate leaders are placing greater emphasis on collaboration and innovation across geographies, corporate silos, and other "closed" work environments. Sourcing professionals can help videoconferencing efforts by identifying the stakeholders that are planning videoconferencing work, evaluating videoconferencing tools that are already being used in-house, and providing support in building the company's next-generation videoconferencing strategy.