Forecast Report

Swedish Online Insurance Sales Forecast: 2006 To 2011

March 2nd, 2007
With contributors:
Michelle de Lussanet , Ashara Giordanelli

Summary

Sweden is one of the most wired countries in the world. But Sweden's limited choice of insurance companies means that Swedes don't switch insurance providers that often, and often want human reassurance when they do. Online non-life insurance sales will grow slowly over the next few years to reach 525,000 by 2011, as Sweden's insurance companies use technologies like chat to convert a higher proportion of online insurance researchers into online buyers.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

With
Michelle de Lussanet
and Ashara Giordanelli