Trends Report

SWOT Analysis: Orange Business Services, Q3 2007

On Its Mission To Make CSD A Reality

August 8th, 2007
With contributors:
Pascal Matzke , Daniel Krauss

Summary

Orange Business Services (Orange) has embarked on its mission to make converged service delivery (CSD) a reality in 2008. While Orange's professional services arm is already actively pursuing CSD business opportunities with clients, Orange has a three-phase road map through which it plans to enable converged services across telecom and IT infrastructures within the next 18 months. Although some vital pieces are still missing in its CSD puzzle, Forrester believes that if it executes on its road map, Orange will become one of the first providers to facilitate the end-to-end management of combined telecom services and IT services under a single service-level agreement (SLA). However, Orange must strengthen its marketing and messaging around the CSD opportunity, or it will face difficulties in winning new business.

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