Trends Report

Tablets Will Grow As Fast As MP3 Players

Winning Tablet Product Strategies Will Exploit Both Apps And Browsers

January 4th, 2011
With contributors:
J. P. Gownder , Laura Wiramihardja , Ed Kahn

Summary

Product strategists are struggling to make sense of the tablet opportunity: Will there be a market for tablets beyond Apple's iPad, and if so, how big will it be? In this report, we present data from Forrester's newly updated tablet forecast and share our perspective on market drivers and the competitive landscape. Our call: The tablet market will grow rapidly, reaching 10.3 million US consumers in 2010 and 82 million in 2015. As the tablet market grows, product strategists must nurture both the app ecosystem and the browser environment — both will be key channels for delivering content experiences on tablets.

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