Scenario Quick Start Report

Tackle Your Insights-Driven Business Challenges With Scenario Quick Start Cards

August 2nd, 2021
With contributors:
Lauren Nelson , Matthew Guarini , Gene Leganza , Gabrielle Raymond


Technology executives — and their business stakeholders — have grasped the value of using data and analytics to become an insights-driven business (IDB). They also see the urgency, as more mature insights-driven businesses clearly outcompete those early in their journey. But becoming insights driven requires progress on many fronts, including strategy, people, process, technology, and data competencies, and today’s technology executives need to see results in the near term. To address this, Forrester has crafted a series of scenario quick start cards to help technology executives get moving on tackling their more dire problems.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.