We evaluated the 10 largest web content management (WCM) vendors against 29 criteria in "The Forrester Wave: Web Content Management Systems, Q1 2015." The rankings reflect the general requirements for consumer, business customer, and employee scenarios. But your requirements will of course depend on how you plan to use the product as a backbone of your digital experiences. Application development and delivery (AD&D) professionals should follow five steps to scope your requirements and build the right shortlist, then change the factor weightings to create a custom ranking. To get you started, we have created custom weightings for four scenarios: consumer experiences, business portals, dealer or franchisee networks, and employee portals. You can plug these into the downloadable Excel tool to see how the vendors stack up against your requirements and scenario.