Summary
To help you assess the maturity of your lead-to-revenue management (L2RM) program, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure, process, measurement, and technology. This report and the companion assessment tool will help B2B marketers identify required capabilities and existing gaps. This is an update of a previously published report; we revised this edition to factor in new data and introduce a new tool.
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