Summary
Digital startups are an untapped market for enterprise-grade low-code platforms and visual development tools. Some digital startup founders already use low-code tools to create new digital businesses, but these tools often don’t scale or meet more sophisticated needs. This is the gap that enterprise-grade tools can fill. The market approach and developer experiences that suit this market are similar to those for enterprise citizen developers, but vendors targeting startups must also tap into the communities of the startup ecosystem for success.
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