Tata Consultancy Services: Using The Downturn To Reposition Its IT M&A Services

Tata Consultancy Services (TCS) has primarily focused on the mergers and acquisitions (M&A) IT requirements of clients in the financial services industry for many years. Backed by its strong IT system and process knowledge and experience, it has mainly leveraged its existing client relationships and projects for positioning and selling its M&A capabilities. However, TCS embraced the opportunity of increasing demand for holistic IT services for M&A during this recession and recently added dedicated predeal due-diligence and planning services to its M&A services portfolio. With its newly aligned M&A offering, TCS attempts to more proactively position and sell its IT M&A services, while targeting other industries outside of financial services. In this regard, it will be key for TCS to strengthen its marketing and thought leadership efforts around M&A for driving more visibility in the market.