Enterprise architecture (EA) leaders still struggle to communicate EA’s value effectively. Forrester’s Modern Technology Operations Survey, 2023, shows that while 68% of global digital and IT professionals say their technology organization understands EA’s value proposition, there are significant differences across countries. In France, 76% claim a clear understanding; in the UK, this drops to 55%. Unsurprisingly, 20% of digital and IT professionals in the UK didn’t think that their organization understands the value proposition (or didn’t know), followed by Germany (18%), the US (12%), Australia (11%), and France (5%). Enterprise architects must strengthen their internal reputation to avoid jeopardizing their programs.