Data Snapshot

Technographics® Insight: Media Consumption In Asia; For Regular Internet Users, Time Spent Online Surpasses TV Watching

Dia Ganguly
Sep 16, 2008  

Summary

This Technographics Insight compares time spent with a wide variety of media across Asia-Pacific. While Internet use for personal as opposed to work purposes edges out time spent watching TV for young Asians, TV time spent on average soaks up the greatest media time for adults over 30 in most Asian markets.

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