Data Snapshot

Technographics® Insight: Word-Of-Mouth Youths Are Active Online And Comfortable With Their Mobile Devices

Corina Matiesanu
and
Mar 27, 2009  

Summary

This Technographics Insight looks at ‘Word of mouth’ youths in the US. It examines their online and social networking behaviors, mobile behaviors and preferred communication channels for interacting with their friends and interacting with their favorite brand, store, or service provider.

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