Trends Report

Technology Management In The Age Of The Customer: China

Three Major Routes For Chinese Organizations

June 30th, 2014
Bryan Wang
With contributors:


Empowered customers are disrupting every industry, and CIOs in China need to clearly understand what technology management challenges they face in the age of the customer. This report helps Chinese CIOs understand why and how tech management roles in their organizations must change. Specifically, we analyze the current state, challenges, and barriers to adopting a business technology (BT) agenda at state-owned enterprises (SOEs), privately owned enterprises, and small and medium-size businesses (SMBs). Finally, in view of the BT agenda of Chinese organizations in the age of the customer, this report highlights five directions for future BT development in China.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.