Tech Tide Report

TechRadar™: Digital Customer Experience Technologies, Q1 2015

February 6th, 2015
Mark Grannan, null
Mark Grannan
With contributors:
Stephen Powers , Ted Schadler , Anjali Yakkundi , Steven Kesler


Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology supporting digital customer experiences, and they are falling behind on making innovative use of the technologies that will provide continuously evolving experiences in the age of the customer. Application development and delivery (AD&D) professionals must take charge to help implement and manage these solutions. This report defines the use cases, business value, and outlook for the technologies that comprise the core digital customer experience technologies.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.