Tech Tide Report

TechRadar™: Mobile Commerce, Q1 2016

March 14th, 2016
JW
Jennifer Wise
With contributors:
Srividya Sridharan , Thomas Husson , Stephanie Liu , John Rymer , Jeffrey Hammond , Mark Grannan , James McCormick , Laura Naparstek , Nicole Lesperance

Summary

Mobile has moved beyond its designation as a channel to a full-blown catalyst for digital business transformation. Mobile moments are the new battleground to win, serve and retain customers. With 30 billion mobile moments each day in the US, technology to effectively engage in these moments is critical. In this report, we examine a wide range of mobile solutions that eBusiness professionals can employ to serve customers in their mobile moments.

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