Tech Tide Report

TechRadar™: Mobile Marketing, Q1 2016

March 14th, 2016
Jennifer Wise, null
Jennifer Wise
Julie Ask, null
Julie Ask
With contributors:
Srividya Sridharan , Thomas Husson , Stephanie Liu , John Rymer , Jeffrey Hammond , Mark Grannan , James McCormick , Laura Naparstek , Nicole Lesperance


Mobile has moved beyond its designation as a channel to a full-blown catalyst for digital business transformation. Mobile moments are the new battleground to win, serve, and retain customers. With 30 billion mobile moments each day in the US, technology to effectively engage in these moments is critical. In this report, we examine a wide range of mobile solutions that B2C marketing professionals can employ to serve customers in their mobile moments.

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