Summary
Most eBusiness and channel strategy teams at the top US auto insurers do a good job delivering the must-have mobile features their customers value. But the pace of digital innovation is relentless. Even if digital teams are meeting customers' mobile expectations now, it's easy to fall behind. Customers want the same features from their auto insurers that banks, airlines, and retailers are offering. This report uses data from Forrester's 2017 US Mobile Auto Insurance Functionality Benchmark to identify the useful mobile features that should be on digital insurance road maps.
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