Trends Report

Ten SEO Best Practices That Your Site Can't Live Without

October 1st, 2018
With contributors:
Mary Pilecki , David Novitzky , Christine Turley

Summary

Search engine optimization (SEO) is one of the oldest marketing tactics. But marketers must be keenly aware of how to do SEO well and know what the common best practices are. Forrester has seen a steady increase in questions about SEO, which indicates many companies are still evaluating how to improve theirs. This report outlines the most important best practices B2C marketers should be maintaining to improve visibility, traffic, and conversions on their websites.

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