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For eBusiness & Channel Strategy Professionals

The Impact Of Beacons In Retail

Vendors Forge Partnerships While Retailers Deploy Pilots

August 11, 2014

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Why Read This Report

Retail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the store, eBusiness leaders have yet to craft use cases that create engagement or convenience that will better serve their customers in their mobile moments. This report will take a forward-looking view of the impact of beacons on the retail environment.

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Table of Contents

  • Beacons Will Power In-Store Engagement
  • Vendor Maturity Will Drive Scale And Adoption
  • Beacon Deployments Will Fail Without An Engaging Experience
  • RECOMMENDATIONS

  • Focus On Customer Engagement, Not The Technology
  • Supplemental Material
  • Related Research Documents