The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer behavior and expectations for security solutions. This report examines the three classes of consumer security vendors that are vying for consumer attention and their wallets today. These vendors face fierce competition among market incumbents and consumers that are switching and adopting different solutions to fit their needs. However, partnership opportunities abound as new and emerging vendors enter the market with niche solutions. And the market opportunities are sprouting as protecting the consumer increasingly means protecting everything relating to their online experience — from data to identities and interactions.