Trends Report

The 2015 Mobile Mind Shift Index: Australia

Mobile Is Becoming The First Touchpoint For Your Customers

November 24th, 2015
TS
Tim Sheedy
With contributors:
Michael Barnes , Erna Esa , Bill Nagel

Summary

To better connect with your customers, you need to engage them in their mobile moments. But which customers are ready? This report updates Forrester's Mobile Mind Shift Index (MMSI) for Australian consumers; MMSI is a tool that enables B2C marketing professionals to assess their customers' mobile readiness. Use this tool to determine how urgent it is to provide mobile apps to your customers, what they expect, and which features to include. Companies that fail to live up to their customers' mobile expectations will find mobile entrepreneurs stepping in and stealing their mobile moments.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.