Summary
To better connect with your customers, you need to engage them in their mobile moments. But which customers are ready? This report updates Forrester's Mobile Mind Shift Index (MMSI) for Australian consumers; MMSI is a tool that enables B2C marketing professionals to assess their customers' mobile readiness. Use this tool to determine how urgent it is to provide mobile apps to your customers, what they expect, and which features to include. Companies that fail to live up to their customers' mobile expectations will find mobile entrepreneurs stepping in and stealing their mobile moments.
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