Planning Guide Report

The 2022 Planning Assumptions

September 13th, 2021

Summary

Many B2B leaders fall back on last year’s tactics during planning season instead of taking a proactive approach, considering shifts in the market and recognizing what has worked and not worked for other organizations. Forrester’s 2022 Planning Assumptions enable a more informed and proactive approach to planning by uncovering key trends that will impact each role within the B2B revenue engine and recommended steps to set a successful course.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.