Report

The 2022 Planning Assumptions

September 13th, 2021

Summary

Many B2B leaders fall back on last year’s tactics during planning season instead of taking a proactive approach, considering shifts in the market and recognizing what has worked and not worked for other organizations. Forrester’s 2022 Planning Assumptions enable a more informed and proactive approach to planning by uncovering key trends that will impact each role within the B2B revenue engine and recommended steps to set a successful course.

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