Trends Report

The 3D Connected Consumer In 2020

The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are

July 22nd, 2020
Julie Ask, Vice President, Principal Analyst
Julie Ask Vice President, Principal Analyst
Erin Sellers, null
Erin Sellers
With contributors:
Stephen Powers , Adrian Chapman , Alessia Stewart , Peggy Dostie

Summary

Historically, internet speed and device type have defined how connected consumers are. But this representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define where consumers connect to the internet, and brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

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