Trends Report

The 3D Connected Consumer In 2020

The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are

July 22nd, 2020
ES
Erin Sellers
With contributors:
Stephen Powers , Adrian Chapman , Alessia Stewart , Peggy Dostie

Summary

Historically, internet speed and device type have defined how connected consumers are. But this representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define where consumers connect to the internet, and brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

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