Trends Report

The 3D Connected Consumer

The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are

August 1st, 2018
GF
Gina Fleming
AC
Adrian Chapman
NC
Nicholas Chao
MC
Mike Chirokas
With contributors:
Martin Gill , Erin Sellers , Peter Harrison

Summary

Historically, internet speed and device type have defined how connected consumers are. This representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.