The Account-Based Marketing Technology Landscape

January 1st, 2018

Summary

Technology is playing an increasingly important role in supporting account-based marketing (ABM) programs. Investments in ABM technologies should be mapped to overall strategy and can be in core technology categories or newer extended categories. Forresters’ Account-Based Marketing Framework can help B2B organizations make more strategic investments in technology.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.