Vision Report

The Anatomy Of A Future-Ready B2B Content Engine

June 15th, 2021
With contributors:

Summary

B2B buyers now expect open, connected, intuitive, and immediate buyer and customer experiences. According to Forrester Analytics Business Technographics® Marketing Survey, 2021, 75% of all B2B marketing respondents agreed that “buyers expect an immediate response to their questions.” They also want business relationships grounded in empathy, trust, transparency, and accountability. In this report, we outline current challenges in B2B content engine maturity and predict how content engines will transform over the next decade to support customer experience optimization.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.