The Anatomy Of A Future-Ready B2B Content Engine

June 15th, 2021

Christine Polewarczyk

With contributors:

Phyllis Davidson , Kathleen Pierce , Lisa Gately , Caroline Robertson

Summary

B2B buyers now expect open, connected, intuitive, and immediate buyer and customer experiences. According to Forrester Analytics Business Technographics® Marketing Survey, 2021, 75% of all B2B marketing respondents agreed that “buyers expect an immediate response to their questions.” They also want business relationships grounded in empathy, trust, transparency, and accountability. In this report, we outline current challenges in B2B content engine maturity and predict how content engines will transform over the next decade to support customer experience optimization.

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