Best Practice Report

The Anatomy Of A Preference Center

Enterprise Preference Management Gives Consumers Control For Better Customer Engagement

December 20th, 2018
With contributors:

Summary

B2C marketers focus on personalization as a means of delivering better experiences. Enterprise preference management (EPM) can play a key role in this strategy: In a value exchange, customers share more data about themselves, their interests, and marketing preferences that marketers can then use to send relevant messages. This report provides best practices for building a customer-friendly preference center and EPM strategy that engages and retains customers.

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