Trends Report

The Art And Science Of Retail E-Commerce

Executive Overview: The Retail E-Commerce Playbook

January 26th, 2022
With contributors:
Fiona Swerdlow , Martin Gill , Brandon Shaik , Taylor Hansen

Summary

Retail e-commerce sales continue to climb, and digital business executives must check all the boxes to ensure that they’re not missing either opportunities for direct online sales or ways that online digital touchpoints interact with others, such as stores. This playbook explores the overall state of the industry, best practices, technology partners, benchmarks, and recommendations to continue driving digital commerce growth.

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