The objective of analytics efforts is to drive better business performance through enhanced insights. Across the industry, B2B go-to-market leaders aren’t satisfied with their organization’s ability to use insights consistently to drive decision-making. B2B leaders can’t overcome this challenge by creating a higher volume of reports and more sophisticated metrics. Instead, they must take a step back and concentrate on the system of reviews they use to manage performance — only then can they optimize component reports to drive necessary insights. In this report, we detail how to organize a fuller system of reviews and an associated reporting hierarchy needed to drive superior performance.