Summary
The objective of analytics efforts is to drive better business performance through enhanced insights. Across the industry, B2B go-to-market leaders aren’t satisfied with their organization’s ability to use insights consistently to drive decision-making. B2B leaders can’t overcome this challenge by creating a higher volume of reports and more sophisticated metrics. Instead, they must take a step back and concentrate on the system of reviews they use to manage performance — only then can they optimize component reports to drive necessary insights. In this report, we detail how to organize a fuller system of reviews and an associated reporting hierarchy needed to drive superior performance.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).