In today’s increasingly dynamic market, companies often struggle to create value for their customers and shareholders. This is especially true as technology evolves, and customer expectations increase at a compounding rate. Effective product management and, even more so, strong and consistent product leadership, can help companies realize their goals. Effective product leadership — just like moving the fulcrum on a lever — can act as a force multiplier. In this report, we introduce the Force-Multiplier Product Leadership Model, which outlines the characteristics of effective product leaders and how these contribute to value creation.