The concept of sustainability as we know it was introduced in 1987 with the publication of Our Common Future by the United Nations. The report — the result of public hearings conducted throughout the world — defined sustainable development as meeting “the needs of the present without compromising the ability of future generations to meet their own needs” and resting on three pillars: social, economic, and environmental. As organizations continue to define their environmental sustainability strategies, they will have to design policies and procedures specific to each functional unit. B2B sales is uniquely positioned to act as liaison between the organization and its customers.