Landscape Report

The Customer Data Platforms For B2C Landscape, Q1 2024

Forrester’s Overview Of 34 Vendors

January 24th, 2024
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
With contributors:
Emily Collins , Xiaofeng Wang , Dan Beaton , Christine Turley

Summary

You can use a B2C customer data platform (CDP) to assemble actionable customer profiles, orchestrate a range of customer interactions, and deliver data to analytics and engagement tools. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketers should use this report to understand the value they can expect from a B2C CDP vendor, learn how vendors differ, and investigate options based on size and market focus.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.