Trends Report

The Best Of Tablet User Experience

Design For Immersive Content And Intuitive Feel

May 11th, 2015
Deanna Laufer
With contributors:
John Dalton , Nicole Dvorak , Curt Nichols


Despite their universal characterization as mobile devices, tablets are not mobile. Unlike with smartphones, most consumers use tablets at the end of the day, in the comfort of their home, while watching TV — for entertainment, networking, and browsing. And tablets are often shared devices, used by young and old alike. To please these second-screeners, from the novice to the tech savvy, customer experience (CX) pros must help their firms design tablet experiences that boast immersive content and intuitive feel. This report reveals the attributes of best-in-class tablet user experiences that CX professionals can apply to captivate their tablet audiences.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.