Summary
Despite their universal characterization as mobile devices, tablets are not mobile. Unlike with smartphones, most consumers use tablets at the end of the day, in the comfort of their home, while watching TV — for entertainment, networking, and browsing. And tablets are often shared devices, used by young and old alike. To please these second-screeners, from the novice to the tech savvy, customer experience (CX) pros must help their firms design tablet experiences that boast immersive content and intuitive feel. This report reveals the attributes of best-in-class tablet user experiences that CX professionals can apply to captivate their tablet audiences.
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