Trends Report

The BT HP Alliance Represents A Powerful Combination For CSD Solutions

SWOT Analysis: BT HP Alliance, Q2 2008

May 12th, 2008
With contributors:
Thomas Mendel, Ph.D. , Janine Liu


The BT HP Alliance (BT HP) combines the best of two worlds: BT Global Services' (BT GS) strong background in enterprise telecom and network services and HP Services' (HP) deep IT services expertise. Not only are the two partners highly complementary in terms of their existing capabilities, but together they are making a concerted effort to become market leaders for Converged Service Delivery (CSD). The partners have integrated their sales, marketing, and delivery strategies into a single, consistent go-to-market approach that allows customers to engage through single service contracts. While client success so far has proven BT and HP right, the alliance needs to evolve its CSD offerings further. In particular, it needs to move its underlying proposition from the infrastructure to the business level in order to reveal the added business value of its services to customers.

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