Business Case Report

The Business Impact Of Design: Five Best Practices For Measuring It

May 14th, 2020
With contributors:
David Truog , Maxie Schmidt , Andrew Hogan , Amelia Nickels , Shayna Neuburg


Experience design (XD) professionals struggle to measure and communicate the impact of their work. And that’s a missed opportunity for them, because by mastering design measurement, they can reap benefits ranging from getting user experience improvements prioritized to earning the opportunity to influence strategic decision-making. This report gives XD pros five best practices to guide their measurement efforts: understand your stakeholders; focus on goals, not metrics; know what makes a good metric; don’t go at it alone; and use your design superpowers to bring the numbers to life.

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