Trends Report

The Canada Financial Services Customer Trust Index, 2022: Banks

How Canadian Banks Earn Customers’ Trust

March 9th, 2023
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
With contributors:
David Hoffman , Sohm Gough , Niraj Patel , Brianna Karls , Aaron Suiter , Jen Barton

Summary

New in 2022, Forrester has developed the Financial Services Customer Trust Index (FS Customer Trust Index) to assess the level of trust customers have with their financial services providers. Why does this matter? Trust drives revenue. This report answers the question, “Which Canadian banks are earning the most customer trust and how are they earning that trust?” We reveal the complete rankings of eight Canadian banking brands that we analyzed as part of the FS Customer Trust Index in 2022. Customer experience, digital, and marketing executives can use this report to inform their ongoing improvement efforts to earn customers’ trust.

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