Trends Report

The Canada Financial Services Customer Trust Index Rankings, 2022

How Well Canadian Financial Services Firms Earn Customers’ Trust

January 13th, 2023
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
With contributors:
David Hoffman , Sohm Gough , Michelle Yaiser , Niraj Patel , Brianna Karls , Aaron Suiter , Jen Barton

Summary

How well did Canadian financial services firms earn customers’ trust in 2022? New in 2022, Forrester has developed the Financial Services Customer Trust Index (FS Customer Trust Index) to assess the level of trust consumers have with their financial services providers. Why does this matter? Trust drives revenue. We reveal the scores and rankings of 26 Canadian brands across auto and home insurance, banking, credit card issuers, and investment firms, analyzed as part of Forrester’s Canada Financial Services Trust Index, 2022. Customer experience, financial services, and marketing executives can use this report to inform their ongoing improvement efforts to earn customers’ trust.

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