The Chinese Retail Market Landscape In 2014

The restructuring and slowing down of the Chinese economy is changing the country's retail industry. In 2014, the growth rate of China's top 100 retail chains has continued to decline and is now at its lowest point in four years. Traditional retailers must tackle the challenge of shrinking profits in the face of rising labor and property costs even as the low prices, convenient payment options, expansive product ranges, and excellent customer service that eCommerce offers have rapidly shrunk their market share. This report analyzes the current state of the Chinese retail market landscape to help eBusiness and channel strategy professionals better understand the differences between China's retail market and those of the US and Europe. We also analyze the implications of this changing market environment for retailers and identify the capabilities that they must develop to grasp new opportunities.