The CISO’s Guide To Customer Obsession

October 13th, 2021

With contributors:

Keith Johnston , Rick Parrish , Cole Walsh

Summary

CISOs play a key role in customer obsession: They must secure their firm’s products and services; safeguard customer data; manage risk and compliance; and preserve the brand’s reputation. That’s why every CISO should 1) work with the CMO and CX leader to understand the firm’s strategy for customer obsession; 2) use customer data to identify customers’ cybersecurity expectations, where customers struggle with security, and where security teams can reduce friction; and 3) ensure that security team behaviors align with customer obsession.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.