Summary
Results from Forrester’s Portfolio Marketing Survey, 2023, reveal that high-performing portfolio marketing teams prioritize strategic activities and take an audience-focused approach to their work. Portfolio marketing leaders should review these findings to see how their teams compare and identify areas for improvement. The findings in this data overview examine where individual respondents — identified as directors, VPs, or C-suite executives who are part of high-performing portfolio marketing teams — prioritize their efforts to focus on buyers and maximize revenue results.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).