Results from Forrester’s Portfolio Marketing Survey, 2023, reveal that high-performing portfolio marketing teams prioritize strategic activities and take an audience-focused approach to their work. Portfolio marketing leaders should review these findings to see how their teams compare and identify areas for improvement. The findings in this data overview examine where individual respondents — identified as directors, VPs, or C-suite executives who are part of high-performing portfolio marketing teams — prioritize their efforts to focus on buyers and maximize revenue results.