Data Overview Report

The Core Tenets Of High-Performing Portfolio Marketing Teams

Audience-Centricity, Buyer Expertise, And A Focus On Current Customers Set High Performers Apart

September 15th, 2023
Katie Fabiszak, Principal Analyst
Katie Fabiszak Principal Analyst
Jenna Santos, Data Researcher
Jenna Santos Data Researcher
With contributors:
Amy Hayes , Beth Caplow , Kaitlyn Coalson , Drew Zalucky

Results from Forrester’s Portfolio Marketing Survey, 2023, reveal that high-performing portfolio marketing teams prioritize strategic activities and take an audience-focused approach to their work. Portfolio marketing leaders should review these findings to see how their teams compare and identify areas for improvement. The findings in this data overview examine where individual respondents — identified as directors, VPs, or C-suite executives who are part of high-performing portfolio marketing teams — prioritize their efforts to focus on buyers and maximize revenue results.

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