Forecast Report

The Coronavirus Will Affect Ad-Spend Categories In Different Ways

March 6th, 2020


Our US search marketing forecast for 2019 to 2024 shows long-term growth in search advertising. However, coronavirus-related issues will cause a short-term hiccough, especially due to declining travel and hospitality ad spend.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.