Summary
You can use cross-channel marketing hubs (CCMHs) in Asia Pacific (APAC) to deeply understand individual customers, orchestrate contextually relevant experience, and optimize agile brand strategy. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketing executives should use this report to understand the value they can expect from a CCMH vendor, learn how vendors differ, and investigate options based on size and market focus.
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